If digital camera sales were any indication of what the best brand was, then according to Amazon.com Canon would be a clear winner. As I write this, Canon manufactures 18 of the top 25 bestselling cameras on their best seller list. In addition, Canon holds 9 of the top 10 spots, with the top 3 being the PowerShot A570 IS, the PowerShot SD1000 Digital Elph, and the PowerShot SD850. Sharing the top 11 spots with Canon are 2 of the Pure Video manufactured Flip Video cameras. Nikon has 2 cameras in the top 25 including the Nikon D40, and the Nikon D300. Panasonic sneaks in with a couple of their Lumix models, specifically the DMC-TZ3K and the DMC-TZ3A. And finishing in a strong 25th spot, that old stalwart Kodak with the Easyshare Z812IS.

Of course being popular, or the best seller does not the best brand make. It simply means you have the best salesmanship. In that world, Canon seems to be having the most success. How exactly would we determine the best brand? Best service, best design, best features, best customer support, best images, and best user experience are all valid traits. Perhaps a critical / scientific /empirical examination of all cameras models by manufacturer would be in order. Let's see if we can aggregate a lot of the work already done by a couple of camera review sites who take the above traits into consideration.